Adventure in Full Color
The Project
Diono partnered with us to create a commercial and social media photography campaign that showcased the brand’s signature 3-across functionality and industry-leading safety features while highlighting the modern, colorful design of its products.
Through a vibrant visual approach, we developed content that balanced product performance with lifestyle storytelling, creating engaging assets that resonated with parents while elevating the brand’s contemporary aesthetic across digital channels.
My Role
As Creative Producer, I managed the project from planning through delivery, overseeing all aspects of production, including:
Project scoping, budgeting, and scheduling
Team collaboration and management throughout all phases of production
Talent, location, vehicle, and resource procurement
Production logistics and coordination
Project invoicing and financial management
Live Date: July 2023
Deliverables:
- 1x 30 sec commercial
- 35x still visuals
Timing:
- Production lead time 4 months
Client: Diono
Agency: Project Bionic
Creative Director: Ken Stock
Team:
- Internal: 4