The Project
Diono partnered with us to create a social media campaign that celebrated the brand’s signature 3-across functionality while reinforcing its identity as a company that is "Made of Seattle."

The creative concept centered on finding and showcasing the many ways groups of three appear throughout everyday life, creating a playful visual narrative that connected naturally to the product's core benefit. Through a series of photos and videos, we highlighted iconic Seattle locations, local culture, and the diverse families that make the city unique.

As Co-Art Director, I was particularly passionate about ensuring the campaign reflected the diversity of modern families. Drawing from my own experience growing up in the Pacific Northwest and as a member of the LGBTQIA+ community, I advocated for the inclusion of a same-sex couple and their children as featured talent. The result was a campaign that authentically represented Seattle families and broadened visibility within the category.

This was one of the first national car seat manufacturer campaigns to prominently feature a same-sex couple and their children.

My Role
As Co-Art Director and Creative Producer, I helped develop the campaign concept and led the visual execution from planning through production, including:

• Concept development and creative direction

• Visual storytelling and art direction

• Team collaboration and management throughout all phases of production

• Project scoping, budgeting, and scheduling

• Talent, location permit, vehicle, and resource procurement

• Production logistics and coordination

• Project invoicing and financial management

Client: Diono
Agency: Project Bionic
Co-Art Director: Clint Bosman
Team:
- 3 Internal

Live Date: May 2022
Deliverables:
- 5x 20 sec videos
- 25x still visuals
Timing:
- Production lead time 6 weeks