The Job
We were asked to create a series of photos and videos for a social media campaign that highlighted Diono’s 3-across functionality through creating a world that is full of things that come in 3’s and told a story of how Diono is “Made of Seattle”.
As co-art director I wanted to highlight the beautiful diversity of Seattle families. Growing up in the PNW and being part of the LGBTQIA+ community it was important for me to make a case for highlighting a same sex couple and their kids.
This project is the only national carseat manufacturer campaign to showcase a same sex couple.

My Role
- Work at co-art director to create the concept and plan the visual execution
- Collaborating with and managing the team through all phases
- Scoping, budgeting, planning
- Booking talent, location permit, resources and vehicle
- Invoicing

Client: Diono
Agency: Project Bionic
Co-Art Director: Clint Bosman
Team:
- 3 Internal

Live Date: May 2022
Deliverables:
- 5x 20 sec videos
- 25x still visuals
Timing:
- Production lead time 6 weeks