The Project
Main St. Bistro partnered with us to create a social media campaign showcasing three of its signature side dishes in a relaxed backyard barbecue setting.

The creative approach focused on highlighting the convenience of ready-made sides without sacrificing the premium, restaurant-quality experience the brand is known for. Through a series of lifestyle-driven images, we captured authentic family moments and approachable entertaining scenarios, creating content that felt both aspirational and attainable.

The resulting campaign positioned Main St. Bistro as an easy solution for hosts looking to elevate everyday meals and gatherings while delivering exceptional flavor and quality.

My Role
As Creative Producer, I managed the project from planning through final delivery, overseeing:

• Project scoping, budgeting, and scheduling

• Team collaboration and management throughout all phases of production

• Talent, freelancer, location, and resource procurement

• Production logistics and coordination

• Project invoicing and financial management

Client: Main St. Bistro
Agency: Project Bionic
Creative Director: Ken Stock
Team:
- Internal: 4
- Freelance: 2

Live Date: July 2023
Deliverables:
- 20x still visuals
Timing:
- Production lead time 6 weeks