The Project
Main St. Bistro partnered with us to create a social media campaign that brought its brand promise, “Restaurant Quality, Right at Home,” to life through a series of photos and videos featuring three of its signature side dishes.

The creative concept focused on showing how simple it can be to create an elevated family meal at home. By pairing Main St. Bistro’s ready-to-eat sides with approachable yet aspirational proteins and complementary dishes, we crafted content that demonstrated the ease, convenience, and quality the brand delivers.

Through warm lifestyle storytelling and thoughtfully styled food photography, the campaign positioned Main St. Bistro as a practical solution for families looking to create memorable meals without the time and effort typically associated with restaurant-quality dining.

My Role
As Co-Art Director and Creative Producer, I helped develop the campaign concept and guided the visual execution from planning through production, including:

• Concept development and visual planning

• Creative direction and art direction

• Team collaboration and management throughout all phases of production

• Project scoping, budgeting, and scheduling

• Talent, freelancer, location, and resource procurement

• Production logistics and coordination

• Project invoicing and financial management

Client: Main St. Bistro
Agency: Project Bionic
Co-Art Director: Clint Bosman
Team:
- Internal: 3
- Freelance: 2

Live Date: April 2022
Deliverables:
- 10x 5 sec videos
- 30x still visuals
Timing:
- Production lead time 6 weeks