The Project
Reser’s challenged us to create a social media campaign that brought its brand promise, “Proud Sponsor of Good Times,” to life while showcasing its 3 lb deli salads ahead of the summer cornhole season.

The creative approach centered on capturing the energy and connection of a backyard gathering, positioning Reser’s products as an essential part of shared summer experiences. Through a series of lifestyle-driven images, we created a warm and inviting environment that made viewers feel as though they were part of the celebration, reinforcing the brand’s association with food, community, and memorable moments.

The resulting content provided Reser’s with a versatile library of social assets that balanced product visibility with authentic, relatable storytelling.

My Role
As Creative Producer, I managed the project from planning through final delivery, overseeing:

• Project scoping, budgeting, and scheduling

• Team collaboration and management throughout all phases of production

• Talent, freelancer, location, and resource procurement

• Production logistics and coordination

• Project invoicing and financial management

Client: Reser’s Fine Foods
Agency: Project Bionic
Creative Director: Ken Stock
Team:
- Internal: 4
- Freelance: 2

Live Date: July 2023
Deliverables:
- 35x still visuals
Timing:
- Production lead time 6 weeks