The Project
Diono engaged us to create a series of photos for a social media and Google Ads campaign promoting the launch of the Monterey 5 booster seat. The campaign focused on showcasing the seat’s portability and ease of use for families on the go while reinforcing the brand’s Seattle roots.

To bring the concept to life, we photographed families exploring some of Seattle’s most recognizable landmarks, creating a collection of lifestyle-driven imagery that highlighted both the product’s functionality and the spirit of adventure that defines the Pacific Northwest.

My Role
As Creative Producer, I managed the project from planning through execution, overseeing all aspects of production, including:

• Team collaboration and management throughout all phases of production

• Project scoping, budgeting, and scheduling

• Talent, location permit, vehicle, and resource procurement

• Production logistics and coordination

• Project invoicing and financial management

Client: Diono
Agency: Project Bionic
Art Director: Rachel Van Buskirk
Team:
- Internal: 3

Live Date: March 2021
Deliverables:
- 55x still visuals
- 5x stop motion videos
Timing:
- Production lead time 6 weeks