Monterey 5
The Job
We were asked to create a series of photos for a social media and Google Ads campaign that highlighted Diono’s newest booster seat, the Monterey 5. It was important to our client that we showed how easy it was to take this booster seat on the go while highlighting Seattle landmarks.
My Role
- Collaborating with and managing the team through all phases
- Scoping, budgeting, planning
- Booking talent, location permit, resources and vehicle
- Invoicing
Client: Diono
Agency: Project Bionic
Art Director: Rachel Van Buskirk
Team:
- Internal: 3
Live Date: March 2021
Deliverables:
- 55x still visuals
- 5x stop motion videos
Timing:
- Production lead time 6 weeks