The Job
We were asked to create a campaign that highlighted Diono’s 3-across functionality and safety features while bringing to life a child’s imagination when they are on the road with their family.

Combining live action, animation and photo collages we created a world that sparks joy and stayed on message and reminded parents why they should choose Diono.

This campaign ended up winning a 2023 Telly Award

My Role
- Collaborating with and managing the team through all phases
- Scoping, budgeting, planning
- Booking talent, freelancers, resources, location and vehicle
- Invoicing

Client: Diono
Agency: Project Bionic
Creative Director: Ken Stock
Team:
- Internal: 4
- Freelance: 5

Live Date: December 2022
Deliverables:
- 3x 30 sec commercials
- 3x still visuals
- 1x coloring book
Timing:
- Production lead time 6 months