The Project
Diono challenged us to create a campaign that showcased the brand’s industry-leading 3-across functionality and commitment to safety while capturing the sense of adventure and imagination children experience on family road trips.

By blending live-action footage, animation, and photo-collage elements, we built a playful visual world that brought a child’s perspective to life while reinforcing Diono’s key product benefits. The campaign successfully balanced storytelling and product messaging, creating an engaging brand experience for both parents and children.

The work was recognized with a 2023 Telly Award.

My Role
As Creative Producer, I led the project from planning through execution, overseeing all aspects of production, including:

• Project scoping, budgeting, and scheduling

• Team coordination and management across all phases of production

• Talent, freelancer, location, vehicle, and resource procurement

• Production logistics and vendor management

• Project invoicing and financial tracking

Client: Diono
Agency: Project Bionic
Creative Director: Ken Stock
Team:
- Internal: 4
- Freelance: 5

Live Date: December 2022
Deliverables:
- 3x 30 sec commercials
- 3x still visuals
- 1x coloring book
Timing:
- Production lead time 6 months