Super Bowl

The Job
We were asked to create a short video and series of photos for social media that embodied Reser’s slogan “Proud Sponsor of Good Times” that would be perfect to showcase around the Super Bowl and during tailgating season.
For Reser’s it was important that we kept this production minimal but fun to feel more approachable to their target base.

My Role
- Work at co-art director to create the concept and plan the visual execution
- Collaborating with and managing the team through all phases
- Scoping, budgeting, planning
- Booking talent, location permit, resources and vehicle
- Invoicing

Client: Reser’s Fine Foods
Agency: Project Bionic
Co-Art Director: Clint Bosman
Team:
- 4 Internal

Live Date: February 2022
Deliverables:
- 1x 30 sec video
- 10x still visuals
Timing:
- Production lead time 4 weeks