Super Bowl

The Project
Reser’s partnered with us to create a social media campaign centered around the Super Bowl and tailgating season that brought its brand promise, “Proud Sponsor of Good Times,” to life.

The goal was to develop a short-form video and accompanying photo assets that captured the excitement and camaraderie of game day while keeping the production intentionally simple and approachable. By focusing on authentic moments, shared meals, and the connections that happen around food, we created content that resonated with Reser’s core audience and reinforced the brand’s role in bringing people together.

The resulting campaign delivered a versatile collection of social assets that balanced product visibility with relatable lifestyle storytelling, making Reser’s a natural part of the tailgating experience.

My Role
As Co-Art Director and Creative Producer, I helped develop the campaign concept and guided the visual execution from planning through production, including:

• Concept development and visual planning

• Team collaboration and management throughout all phases of production

• Project scoping, budgeting, and scheduling

• Talent, location, vehicle, and resource procurement

• Production logistics and coordination

• Project invoicing and financial management

Client: Reser’s Fine Foods
Agency: Project Bionic
Co-Art Director: Clint Bosman
Team:
- 4 Internal

Live Date: February 2022
Deliverables:
- 1x 30 sec video
- 10x still visuals
Timing:
- Production lead time 4 weeks